Project Goal
                To create a reliable and user-friendly platform where clients can view services, browse before/after galleries, and book appointments online. The site emphasizes a smooth booking experience with admin tools to manage schedule, slots, blocks, and notifications. It supports Latvian and Russian and works seamlessly on desktop and mobile devices.
                My Role
                I handled the entire development process: planning the site’s structure, building the frontend, integrating backend services, implementing multilingual support, optimizing SEO and performance, and developing the booking system and admin panel. I focused on maintainable, testable TypeScript code and clean architecture.
                Key Features
                
                    - Robust online booking system with calendar, time slots, capacity handling, and availability computation
 
                    - Administrative panel for managing schedule, slots, breaks, blocks, bookings history, and sending reminders
 
                    - Gallery and detailed project pages to showcase work (before/after)
 
                    - Fast server-side rendering (SSR) for quick loading and better SEO
 
                    - Responsive design built with Tailwind CSS
 
                    - Smooth page transitions and custom animations using Framer Motion
 
                    - Cookie consent banner, legal notice, privacy policy, and social links on every page
 
                    - Integration with Supabase for data storage and media delivery
 
                    - SEO best practices: meta tags, sitemap, robots.txt, and JSON-LD structured data
 
                    - PWA-friendly patterns (service worker ready) and optimized asset delivery
 
                    - Language switcher and automatic locale detection (Latvian default, Russian secondary)
 
                
                Tech Stack
                
                    - Next.js (App Router), React, TypeScript
 
                    - Tailwind CSS, Framer Motion
 
                    - Supabase (Postgres + Storage)
 
                    - Twilio (SMS) & Resend (email)
 
                    - Vercel for deployment and cron tasks
 
                
                Architecture
                Server-side rendering for SEO and fast initial loads, with client-side interactive components for the booking UI and admin tools. Centralized language context and modular components following DRY/KISS principles. Caching strategies are applied for calendar/slot queries.
                Integrations & APIs
                
                    - Supabase: stores bookings, slots, blocks, procedures, images and serves as backend
 
                    - Twilio: sends SMS confirmations and reminders
 
                    - Resend (email): transactional emails (confirmations, cancellations)
 
                    - Vercel Cron: scheduled daily reminders and background tasks
 
                    - Structured Data: JSON-LD for booking and service pages
 
                
                Booking System Details
                
                    - Calendar UI shows available, fully booked, and blocked dates
 
                    - Monthly aggregation of slots and booking counts to compute availability
 
                    - Admin endpoints to create slots, blocks, and manage capacity
 
                    - 24-hour cancellation window enforcement with localized messages
 
                    - Multilingual booking forms and notifications based on user locale
 
                    - Admin bookings history with filters, sorting, and pagination
 
                
                Optimizations
                
                    - Lazy loading and blur-up placeholders for images (WebP preferred)
 
                    - Code-splitting and minimized CSS/JS for faster loads
 
                    - Unique titles/descriptions, canonical links, hreflang, Open Graph tags
 
                    - Accessibility improvements: ARIA attributes, keyboard navigation focus styles
 
                    - Font optimization with Google Fonts and variable font usage
 
                    - Calendar caching with TTL to avoid frequent heavy queries
 
                
                Challenges & Solutions
                
                    - Implemented robust availability calculation combining admin slots, blocks, and current bookings
 
                    - Achieved multilingual SSR with language-aware routing and metadata
 
                    - Balanced fluid animations with performance by throttling and conditional client rendering
 
                    - Ensured GDPR-compliant consent flow and unobtrusive cookie banner
 
                    - Reduced duplication via reusable components and centralized utilities
 
                
                Outcome
                The project is production-ready and deployed (Vercel in project setup). The site provides a smooth booking experience, a comprehensive admin panel for schedule control, and strong SEO foundations. Its architecture allows easy extension (additional languages, new services, analytics) while keeping performance and maintainability in focus.